Why UX is it Important?
UX is one of the most important aspects of a project, but it’s often looked at as the least. Visual design steals most of the love, and it’s understandable why. Visual design is the actual face of your brand. It’s what people see, and that directly influences how customers and clients think of your company. However, you can’t have a visual design without an plan. This is where UX comes in.
What Is UX Design?
User Experience (UX) Design is part of the design process. However, UX is more focused on the overall experience than just the look of the site. UX involves designing and planning an experience and creating a workflow for the users of a website or app (or any piece of technology really).
UX is the skeleton to your body. UX is the reason why you can’t just make a website. You need to do a ton of research and planning to figure out what you need, where things should go, and what it should say. This planning is important for a number of reasons.
- It helps you figure out your goals.
- It helps you figure out your audience.
- It helps you with organization and and content creation.
- It helps you save money.
- It helps you make money.